HOW TO DEAL WITH THE PRESS
Think of the press. It’s is highly important as you want to make as many aware of your cause as possible. Activism can be a fickle matter for many and you will see your supporters’ number fluctuate, so keep the public interested and you’ll save yourself a lot of work in re-mobilizing.
– Write a Press Release
– Focus on regional (and/or student) press first (they will be keener to take your story as they are always interested in local activities)
– Give out images: you will have 50% higher chances of being featured (True fact! Just make sure you own the copyrights to the pictures you give out)
– Follow up! (keep a tally on the members of press you have sent press releases to and ring them up a couple of days later – introduce yourself, ask if they would like some more info, if appropriate invite them for a coffee)
You might want to consider someone to do this job exclusively – it takes a lot of time and energy, but it is vitally important!
How to Write a Press Release
To write a press release is easier than you many think.
These are the golden rules; the rest is up to you and your creativity.
– Try to keep it to an A4 page (nobody will read more than that)
– Make things look clean by writing with a 1,5 spacing and into paragraphs
– Give it an appealing title
– Write “ENDS” centered at the end of the press release
– Put all relevant extra information (e.g.: contact details and links) on the bottom of the page
– First paragraph has to contain the answers to the main questions: Who? What? When? Where? Why?
– Be factual, be concise
– If applicable (and appropriate) add a quote or two from relevant people
– Make it interesting by telling a story. Make it punchy!
– If there is nothing else to say – don’t say it! Don’t fill In with fluff.